In early 2022 my company Brainstorm developed a homegrown crowdfunding campaign based on the tenets of Kevin Kellys 1,000 True Fans. Brainstorm wanted a direct relationship with our fans and to grow several new product lines. By Q4 2022 the product line grew by 40% in large part from the support and energy of this campaign. Total sales revenue in 2022 was up 147% from 2021 because of the line extensions and Pop Up Shop.

Golden Pencil Guild membership was a limited time offer. Members have an exclusive box of branded goods, 10% off for life at wearebrainstorm.com, input on future product launches, and behind the scenes access to studio life.

Brainstorm handled all development from branding and design, paid and owned social content, product sourcing and production, custom lettering and typefaces, illustration, animations, photography, and copywriting.

My Role:
Art Direction, Design, Illustration, Product Development

Partners:
Brainstorm - Briana Feola