Back to School is the busiest time of the year for Stonyfield. The two campaigns I’ve worked on aimed to highlight the brand’s organic yogurt pouches as the perfect snack for kids. I art directed a series of photoshoots to showcase the pouches’ high-quality ingredients—100% organic milk from pasture-raised cows, real fruit, and live and active cultures—emphasizing their convenience as a protein-packed, on-the-go snack, and highlighting that they never use toxic, harmful pesticides. My custom illustrations and animations were combined with the photos and videos were to bring the campaign’s message to life ensuring a cohesive aesthetic across all of our platforms.

My Role:
Art Direction, Animation, Design, Illustration

Production Partners:
The Ferm / Photography / Videography - name