Stonyfield was ready for a new and refreshed campaign to focus on portable pouches - the #1 kids product. Our internal agency, The Ferm, landed on an insight all parents can relate to - kids begging for fast food whenever you drive by. The idea positions Stonyfield as the perfect, healthy compromise for both parents and kids. John O’Hurley lent his voice to the project and we had an oversized donut costume custom made. OLV spots were supported with owned social content and omnichannel paid ads.

My Role:
Concepting, Storyboarding, Art Direction, Animation, Production

Production Partners:
Stonyfield - Justin Franklin, Raychel Casey, Eric Smith
Calyer
Element
Caitie McCabe