When reflecting on the early days of what would become Stonyfield Organic, co-founder Gary Hirshberg said, "It was total chaos." That chaos became the foundation of what is now America’s #1 organic yogurt maker. The Organic Originals campaign is a video series designed to bring the stories of Stonyfield's mission and values to life.

The first episode, Cows & Chaos, unveils the never-before-told story of how Samuel Kaymen and Gary Hirshberg founded an organic farming school in rural New Hampshire over 40 years ago. To sustain their mission, they began selling yogurt—a humble start to what would grow into the beloved Stonyfield Organic brand. Future episodes under development will explore topics such as Stonyfield’s direct supply farmer relationship program, organic vs. conventional farming, soil health and sustainability, and innovative eco friendly packaging- offering viewers a deeper connection to Stonyfield.

I was involved in shaping the narrative from the start through concept development, storyboarding, and scripting. I worked with production on live edits and ensured every detail aligned with the brand’s aesthetic with art direction. Even made a little animated logo for the ending card.

My Role:
Concept Development, Art Direction, Animation, Design

Partners:
The Ferm - Eric Smith, Raychel Casey, Mitchell Watson, Justin Franklin
Timber & Frame