To celebrate the launch of Stonyfield Organic’s Zero Grams Added Sugar yogurt pouch line, I helped bring the Stonyfield Sweet Threads campaign to life—a limited edition, Back-to-School clothing collection made from sustainable sugarcane fabric. I designed and illustrated the four unique shirts for parents and kids, collaborated with the sugarcane textile vendor to ensure print quality, and art directed the photoshoot which doubled as an opportunity to capture paid social content to run during Stonyfield’s busiest time of year. Danielle Jonas, along with her two daughters, was brought on to lend celebrity support for the campaign and showcased the collection as part of the PR launch. Sweet Threads landed 29 unique press placements and garnered over a billion earned impressions. This limited-edition project highlights Stonyfield’s commitment to both sustainability and providing healthy food for our kids.

My Role:
Art Direction, Design, Illustration, Product Development

Partners:
Stonyfield - Raychel Casey, Mitchell Watson, Eric Smith
Timber & Frame
Alison Brod PR
500 Degrees
Promocentric