To support the launch of Stonyfield YoBaby’s new 16oz yogurt size, the internal team created a campaign that highlighted its key benefits: no added sweeteners, a resealable top for customizable servings, and real fruit ingredients. I art directed the photoshoot that was designed to meet Stonyfield’s omnichannel marketing needs for launch - while also creating the statics, videos, and custom animations for paid and organic social, retail, and e-commerce platforms. The campaign successfully introduced a larger, family-friendly format while reinforcing YoBaby’s position as the #1 pediatrician-recommended yogurt for babies.

My Role:
Art Direction, Animation, Design

Partners:
The Ferm - Raychel Casey, Mitchell Watson, Eric Smith, Justin Franklin