Patagonia’s marketing team has an ongoing campaign to develop store logos for all of the Patagonia retail locations across the US. For the 30 year anniversary of the Patagonia store on Newbury Street in Boston’s Back Bay neighborhood (my local store!) I got to create their store mark that would be used on stickers, patches, drinkware, tees, hats, and advertising material. The mark takes inspiration from the best of New England. The mountains up north, the rocky coastline, and for Boston specifically - the Charles River and Zakim bridge. It’s been incredible to watch this mark come to life on so many products as we’ve been invited back time and time again to table at local events to highlight our collaboration. A career highlight to work with the Patagonia team on this. This initial project led to further collaborations to design a seasonal collection of shirt designs for both men and women inspired by the mountains and oceans of New England.

My Role:
Design, Illustration

Partners:
Patagonia - Danielle Egge, Chris Teig
Patagonia Boston - Holly Norton, Quinnee Valenzona
Brainstorm - Briana Feola