Whole Foods Market opened in Portsmouth, NH in 2021. With my partner Briana Feola, I designed and hand-painted a 20 foot mural celebrating the unique character of the Seacoast area. The piece, located right near the entrance and fresh produce, features colorful icons inspired by Portsmouth’s sights and flavors brought to life in the bold, signature style that I defined with Brainstorm.

That mural collaboration led to another seasonal project of creating custom illustrated wrapping paper to be used in-store during the Christmas season to custom wrap gifts. This wrapping paper was not only used in Portsmouth but in 12 other New England regional locations.

Whole Foods is also a retailer of the Brainstorm Puzzle Company, selling our puzzles in the “Local” section of 3 locations - Portsmouth and Bedford, NH and Portland, Maine.

My Role:
Design, Illustration, Mural, Product Development

Partners:
Whole Foods - Jaimee Rondeau, Sam Hopperstad, Nichole Chartier
Brainstorm - Briana Feola